The Proton X50 is a subcompact crossover SUV produced by the Malaysian car maker Proton. Marketed as a B-segment SUV, the vehicle was revealed on 15 September 2020 and was launched on 27 October 2020. The model is the second SUV from the brand after the X70. The vehicle is a rebadged Geely Binyue with several changes, including the right-hand drive conversion and several mechanical adjustments.
Following the purchase of Proton by Geely in 2017, Proton has secured the intellectual properties to the design, development, manufacture, sale, marketing and distribution of the Geely Binyue alongside the Boyue (X70) and Jiaji.[5] Camouflaged prototypes were seen being tested on public roads in Malaysia since February 2019.[6][7]
As the Geely Binyue, the car is underpinned with the same BMA platform jointly developed by Geely and Volvo.[8] The exterior design development of the Binyue was led by Jamie Barrett.[9] Proton's head designer and Geely claimed that the design of the vehicle was inspired by a fighter jet.[10]
As opposed to the X70 which was initially imported from China, the X50 is built in Proton plant in Tanjung Malim from day one with a local content of 40 percent and contains 406 parts specific to the X50.[11][12][13] The first unit rolled off the assembly line on 15 September 2020.[14]
At launch, the X50 was available in four trims, which are Standard, Executive, Premium, and Flagship
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